Our friends at Foodland Ontario wanted to reinforce the physical and emotional connection we all have with local Ontario food and the farmers who produce it. To make that happen, we used strong, simple and heartfelt advertising to drive home the message that local food is close to home.
Our work for Sun Life grew out of the fact that the vast majority of Canadians haven’t planned properly for their financial future. Using our “Sun Words” visual technique, we addressed this issue head-on with simple, empowering messages.
Nestle Good Start wanted to connect with Moms in helping them celebrate all the firsts they and their babies experience together. This campaign, titled A World Of Firsts, was born.
How do you give one of the world’s most iconic brands a uniquely Canadian twist? You connect it to something close to the heart of every true Canuck – and you do it during the height of hockey season.
FCB is committed to diversity of people and thought. We're fostering a culture that is inclusive, promotes mutual respect and maximizes individuals' full potential to ultimately benefit our employees, their families, our clients, vendors and shareholders. We promote acceptance, collaboration, creativity, responsibility and accountability among people of diverse backgrounds and perspectives. We hope to better our agency and our industry by engaging the next generation of talent and welcoming their input and contributions to our company and our clients' businesses.
President, FCB Canada
Chief Creative Officer
Chief Financial Officer
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