Voilà was an underdog in the grocery delivery category, significantly outspent by their competition.
Trending 2 Table created a bespoke Trend Index to discover the next viral food trends. Our Trend Index was data-based, pulling data from TikTok, Google, Pinterest, social listening, culture and content trends, and Voilà’s first-party search and sales data. Each source has an assigned value, which is then filtered through our index to generate “trend energy” predictions.
Trending 2 Table gave Voilà a first-mover advantage, delivering all the ingredients for the latest trending recipes with just one click.