What we're talking about today

28 Jun 2024

Burt’s Bees markets to movie lovers based on their favourite film genres.

Campaign uses Amazon content viewing habits to create Burt’s Bees “Screencare” bundles. Learn how different movie content affects your skin in this article from Campaign.

28 Jun 2024

BMO continues to drive inclusion in third iteration of Rainbow Deposits campaign.

BMO collaborates with Rainbow Railroad to help members of the 2SLGBTQ+ community escape violence and persecution. Learn more about BMO’s commitment in this article from Strategy.

17 Jun 2024

Fountain Tire uses rain-activated art to promote tire safety.

Copy: An in-depth interview with the agency and client team behind this innovative campaign that expounds on the dangers of driving in the rain: Little Black…

04 Jun 2024

FCB and adidas Runner 321 celebrate Best in Show at 2024 Marketing Awards.

Campaign drives visibility for neurodivergent athletes, making the world’s most accessible sport more inclusive. Join the movement and read this article from Strategy.

15 May 2024

FCB/SIX wins Mazda Canada business.

New assignment will make FCB/SIX responsible for all CRM campaigns and programs including new vehicle launches, hand raiser communications and managing customer journeys. Get behind…

14 May 2024

Fast Company’s World Changing Ideas: FCB and adidas Runner 321.

Campaign succeeds in getting all six world major marathons to recognize a Runner 321 in their 2023 races. See how FCB is changing the world…

24 Apr 2024

Fountain Tire educates BC drivers on the perils of driving in the rain.

46% of weather-related accidents in Canada are caused by rain. New campaign illuminates the need for tire safety in rainy markets. Stay safe on the…

19 Apr 2024

FCB’s Global CEO talks about leadership being a team spot.

Turnbull shares his views on leadership and why it hinges on seeing things from others’ perspectives in this interview with Little Black Book.

21 Mar 2024

New Fountain Tire campaign uses humour to deliver on promise of good service that lasts.

FCB and Fountain Tire juxtapose reliability and disappointment, continuing long-standing “We’re on this road together” platform. Have a laugh with this article from Campaign.

19 Mar 2024

FCB celebrates Montana’s Brier Cup sponsorship.

Montana’s curling sponsorship makes the restaurant chain the perfect venue for those who are both curling and BBQ fans. Get sticky fingers with this article…

05 Mar 2024

Inclusivity at the centre of adidas Runner 321 campaign.

FCB and adidas are making running a more inclusive sport. Join the movement in this article from Strategy.

05 Mar 2024

FCB Brings Home Atomic Grand Prix for adidas Runner 321.

Atomics recognizes adidas campaign that gives the Down syndrome community their first iconic number in sport. Get in the game and learn more in this…

26 Feb 2024

FCB Canada Hosts Hackathon with Amazon Ads Brand Innovation Lab.

As part of a global collaboration between IPG Creative Commerce Labs and the Amazon Ads Brand Innovation Lab, FCB’s Hackathon helps shorten the distance between…

22 Feb 2024

The power of Agency brands.

FCB Global CEO Tyler Turnbull talks about why agency brands matter in this interview with Campaign.

21 Feb 2024

Canadian work loved around the world.

FCB Global CEO Tyler Turnbull discusses how Canadian marketers with ambition can create globally compelling work in this interview with Campaign.

07 Feb 2024

How FCB created a viral TikTok song.

Get behind the scenes on BMO’s viral song Bills Paid on Time with this interview from Little Black Book.

07 Feb 2024

Money Moves and Mic Drops: BMO Partners with bbno$ to create the first track that actually reminds young Canadians to pay their credit card bills.

BMO launches a custom track by bbno$, as part of its ongoing commitment to support financial literacy amongst new graduates and young professionals. Learn how to…

02 Feb 2024

Kawal Singh Joins FCB as Vice President, Technology

Singh has been brought on to continue to drive innovation and spearhead technological advancements, fortifying FCB’s commitment to delivering cutting-edge solutions for their clients. Get…

08 Jan 2024

PWHL takes flight with Air Canada sponsorship

Air Canada is one of only two major sponsors of the world’s premier female hockey league. Get in the game with this story from Campaign.

08 Dec 2023

BMO recreates holiday carols to support of underrepresented businesses.

BMO continues its annual Wrap the Good campaign supporting women, Indigenous, Latino, Black. and Asian-owned businesses. Get in the holiday spirit with this article from Strategy.

08 Dec 2023

Air Canada celebrates the magic of the holidays.

Air Canada’s Once Upon a Tree follows a pair of ornamental bears who do whatever it takes to be together for the holidays. Feel the joy in…

04 Dec 2023

FCB-led globally unprecedented research study published.

The Mindsets Paper proves the efficacy of increased physical activity on the cognition function of people with Down syndrome. Read about the research results in…

20 Nov 2023

FCB Dominates the Effies.

FCB named Effies Agency of the Year, BMO named Marketer of the Year, and BMO’s NXT LVL wins the Grand Effie. Read an interview with…

17 Nov 2023

From Sips to Fingertips: FCB and Almond Breeze Craft Iconic Almond Inspired Nail Kit

Read about our Almond Breeze Nails sweepstakes in Little Black Book.

13 Nov 2023

FCB is named Canada’s most awarded agency at the 2023 CMA Awards, including Best in Show with BMO.

FCB wins 21 medals across five clients and seven campaigns. Get the details in this article from Strategy.

09 Nov 2023

FCB rules the digital playground. Named Canada’s Digital Agency of the Year for an unprecedented seventh time.

FCB views the digital landscape as a limitless chance to improve and bring innovative solutions to our clients. Read more in this article from Strategy.

27 Oct 2023

BMO and FCB win Grand Effie for NXT LVL

BMO’s initial foray into the gaming world pays off and is awarded as Canada’s most effective campaign of the year. Get in the game with…

26 Oct 2023

Canadian Down Syndrome Society supports next-gen caregivers

As life expectancy improves, a growing number of people with Down syndrome will outlive the parents who are responsible for caregiving. In those cases, it’s…

25 Oct 2023

Alexandra-Julie Poirier Joins FCB Montréal as ACD

New business wins require growth as FCB Montréal announces six new hires. Read more in this article from Little Black Book.

08 Sep 2023

Sobeys’ new brand platform embraces the unpredictability of family life

New “SoBeIt” work puts a positive spin on family food adventures. Get cooking with this article from Strategy.

29 Aug 2023

BMO Gaming Relations Specialist become BMO’s Cosplay banker at Fan Expo.

BMO continues to grow in the gaming space, this time by showing they are true League of Legends fans. Get in costume with this article…

28 Aug 2023

FCB and IPG Mediabrands support IMDOINGIT with an advertising competition to support Black youth.

In an effort to increase the diversity in the advertising industry, ‘The Verdict’ is a case competition for Black youth to solve real business challenges.…

21 Aug 2023

GE Appliances envisions the future of Women’s soccer.

GE Appliances shows continued support to create opportunities for the future. Learn about the campaign in this Strategy article.

31 Jul 2023

FCB boosts creative leadership with new hires and promotions

Agency adds six employees and promotes several other at all levels of the department. Meet the new hires in this Strategy article.

20 Jul 2023

BMO kicks its soccer partnership up a notch

With the FIFA Women’s World Cup in full swing, BMO has launched a new campaign to support its #BMOGrowTheGame commitment to soccer at all levels.…

18 Jul 2023

How adidas and FCB signed up the world’s six major marathons to neurodivergent athletes and snapped up a Grand Prix at the 2023 Cannes Lions Festival

Learn about the global movement to make running a more inclusive sport for the neurodivergent community in this Contagious article.

27 Jun 2023

Invisible Universe Appoints Segal Licensing as Licensing Agent across North America

Segal Licensing, a division of FCB Canada, will help bring the Invisible Universe franchises further into the world of physical products. Learn more in this…

21 Jun 2023

FCB and Adidas win Cannes Grand Prix in Direct

A global movement for the Down syndrome community to reserve running Bib 321 for neurodivergent athletes at the world’s six major marathons. Learn how to…

09 Jun 2023

FCB wins global AOR duties for Intuit QuickBooks

Led out of FCB Montréal office with support from FCB Toronto, the agency will work with teams in New York, London and Australia on a…

23 May 2023

IMDOINGIT Supports the BIPOC Community with The Verdict Competition

IMDOINGIT programs focus on advancing black youth excellence in career and business. The Verdict is a case competition for black youth to solve real business challenges with…

22 May 2023

Canadian Down Syndrome Society and FCB Win One Show’s Prestigious Penta Pencil

The Penta Pencil recognized a client and agency who, together, have created stellar work for five or more years. It is the first time in…

19 May 2023

Twizzlers gives cinema tropes a twist

Twizzlers demonstrates the importance of a good twist—in a story and in your candy snack—in a movie-themed campaign developed by FCB Canada. Find out where…

12 May 2023

OH Henry! turns shopper marketing into a ‘feeding frenzy’

Spontaneous shopper marketing contest tackles the inevitability of hunger. Find out how you can solve your hunger in this article from The Message.

09 May 2023

Latest campaign shows how Air Canada meets the service, value, and experience standards flyers have come to expect.

More to Travel details service improvements from premium pre-flight meals to free WiFi to more ways to redeem Aeroplan points. Take flight in this article…

12 Apr 2023

Every Orange Sunset Is a Sign to Eat Reese’s

FCB focusses on iconic brand colour to inspire a new consumption moment. Learn more about the campaign in this article from Little Black Book.

27 Mar 2023

Segal Licensing Turns 20!

Learn more about Segal Licensing, a division of FCB Canada, in this interview with Stuart Pollock, President, and Josh Neufeldt from Little Black Book

22 Mar 2023

FCB leads Canadian agencies on WARC Effective 100

Work for BMO and CDSS recognized on the list of the world’s most effective campaigns. For more details, please read this article from Strategy.

20 Mar 2023

Why does Susan Credle think the advertising industry should be a little more Monet

Our FCB global chair & global CCO talks to LBB’s Laura Swinton about the timelessness and timeliness of creativity as the network celebrates 150 years…

13 Mar 2023

Will Zellers’ store-within-a-store play work?

Find out what FCB’s CSO, Shelley Brown, has to say about the re-introduction of Zellers in Canada in this article from Strategy.

10 Mar 2023

FCB’s CCO, Nancy Crimi-Lamanna, talks about why we believe creativity is an economic multiplier

Learn more about how Nancy’s thinking has evolved over the past couple of years in this interview with Strategy.

07 Mar 2023

FCB and LOTTO MAX win Atomic Grand Prix for their Dream Drop campaign

A fashion line collaboration that doubled as the world’s first wearable lottery ticket. Dream Drop is a new way to play for a new generation of…

30 Jan 2023

Home Depot Canada reaffirms its commitment to youth homelessness

The Home Depot Canada Foundation provides opportunities to better the lives of Canada’s homeless youth. Learn more about the Foundation and their efforts in this article from Strategy.

27 Jan 2023

What’s Next for Gaming Advertising in 2023?

FCB’s VP, Creative Innovation and resident gaming expert, Eli Ferrara offers his perspective on what the gaming industry holds for advertising. Learn about how to engage…

11 Jan 2023

FCB’s Nancy Crimi-Lamanna named jury president for Creative Commerce Lions

With the increase in innovation in commerce across platforms, this is an increasingly important economic driver for brands and one where FCB collected several Lions in…

19 Dec 2022

Peace Collective and Dr. Seuss Enterprises Let You Unleash Your Inner Grinch with New Collection

Segal Licensing, a division of FCB Canada, facilitated the partnership, driving holiday fun, even for the Grinch. Learn more about the collaboration in this story from Little Black Book.

07 Dec 2022

BMO’s Shoppable Ornament Puts Women Owned Products on the Christmas Tree.

#WrapTheGood An extension of last year’s #WrapTheGood initiative, the Shoppable Ornament is another example of BMO’s commitment to enabling success for women-owned businesses. Look under the…

05 Dec 2022

Air Canada releases another magical holiday spot about being together for the holidays

A lost loon is reunited with its family after an arduous journey where a new friendship was born. Get in the holiday spirit with this article…

02 Dec 2022

Hershey showcases the power of baking

A series of films shows how the Chipits brand is part of important rituals for people across the country. Get baking with this story from Strategy.

29 Nov 2022

Will Twitter ever really die?

Our very own Nat Tubanos, VP Strategy, Content Practice Lead, ponders Elon Musk’s earliest Twitter actions and the realistic paths that the platform may take…

24 Nov 2022

BMO’s ‘Barrier Breakers’ shines a light on business owners who have broken barriers and are working towards financial equality

Learn more about the Yukon Soaps Company founder and owner Joella Hogan, and how she overcame barriers facing Indigenous-women-owned businesses to become the success she…

21 Nov 2022

GE Appliances rallies around Team Canada to support the squad in Qatar

The soccer sponsor is using a virtual game of “keep up” to quantify support for Team Canada at the World Cup. Get in the game…

18 Nov 2022

FCB partnered with LinkedIn to connect the Down syndrome community to employers

North America is experiencing an unprecedented labour shortage. With over 50% of people with Down syndrome still struggling to find paid work, and open-minded employers…

15 Nov 2022

Creative and Strategy: Two Sides of the Same Coin for FCB Canada

FCB’s Executive team discusses being named Cannes Global Strategy Agency of the Year and their focus on becoming Canada’s most innovative agency in this interview…

11 Nov 2022

CDSS named 2022 Brand of the Year.

Long-standing relationship continually pushes through boundaries, boundaries that limit the potential of people with Down syndrome and boundaries that limit how we think about advertising…

03 Nov 2022

FCB relies on co-creation to kickstart innovation.

Agency goal to be Canada’s most innovative agency leads to sixth Digital Agency of the Year Gold. Read more in Strategy.

03 Nov 2022

CDSS launches Inployable, the first employment network for people with Down syndrome on LinkedIn.

The initiative evens the playing field for people with Down syndrome and provides employers with a single resource to find potential employees. Read more in…

27 Oct 2022

FCB Montreal hires Jenn Larry as VP of strategy.

The agency rounds out its leadership team after a months-long selection process. Learn about Larry’s agency and client side experience in this article from Strategy.

24 Oct 2022

6/49 launches Find Your Possible platform.

To drive play and affinity among younger players, platform focuses more on financial freedom than material goods. Learn about the campaign in this article from Strategy.

21 Oct 2022

Corona Sunbrew brightens up the Toronto Underground to kick off Daylight Savings

The first and only non-alcoholic beer with vitamin D brings consumers that feeling of sunshine as the city steps into darker days. Embrace the light in…

22 Sep 2022

Fountain Tire sticks by every driver’s side in new platform.

New platform gives increased meaning to brand promise of We’re on this road together. Come along for the ride in this article from Strategy.

14 Sep 2022

BMO looks to score with soccer star Alphonso Davies.

BMO announces their expanded soccer support in a campaign featuring Davies and BMO spokesperson Lamorne Morris. Hit the pitch in this article from The Message.

14 Sep 2022

LOTTO MAX gives Canadians the taste of luxury.

Ice cream bars inspired by luxury products reflect the swag that could come with winning big. Hit the jackpot and read this article from AdWeek.

08 Sep 2022

Licensing opens creative opportunities at Segal, a division of FCB Canada.

Licensing International profiles Stuart Pollock who leads Segal Licensing.

24 Aug 2022

FCB Creative department grows with new hires and promotions.

FCB Canada names four CDs as part of creative growth. Learn about the new faces in this article from Strategy.

16 Aug 2022

LOTTO MAX creates the world’s most valuable clothing line.

Look like a millionaire, and maybe become one too with LOTTO MAX’s Dream Drop clothing line. Designed by renown fashion designer, Mr. Saturday, each piece…

03 Aug 2022

Project Understood: How voice tech mobilised the Down syndrome community.

Read about some of the challenges our team faced in creating 2022 Creative Effectiveness Lions Gold winning campaign in this article from WARC.

20 Jul 2022

FCB Toronto ECDs Jer McNama and Andrew MacPhee pick their favourite ads of 2022.

McNama and MacPhee share work that has brought them some joy this year with LBB’s High Five. See what they had to say at Little…

14 Jul 2022

Voilà’s Trending 2 Table platform delivers the hottest TikTok recipes directly to your door.

A bespoke weighted index was developed to identify ingredients and recipes on the rise. Once the trending recipes were showcased, consumers could have the freshest…

11 Jul 2022

New campaign supports the grocery retailer’s three-year-old corporate social responsibility program, “Family of Support: Child & Youth Mental Health Initiative.”

“Clear the Clouds” visualizes how relatively normal moments can actually be more than they appear. Learn more about the campaign in this article from The…

11 Jul 2022

Gentile to lead FCB/SIX integration across the FCB network.

FCB/SIX’s digital and data practice will be inextricably linked to FCB’s core agency offering across the network. Learn more about FCB/SIX’s expansion plans in this…

29 Jun 2022

FCB Canada ECDs Leo Barbosa and Cuanan Cronwright, are featured in this installment of LBB’s High Five.

Barbosa and Cronwright highlight some creative that completely embraces the pointlessness of our work at Little Black Book.

21 Jun 2022

FCB claims four spots on Cannes Commerce shortlist.

As creative commerce becomes increasingly important, FCB is leading the way. Read more in this article from Strategy.

03 Jun 2022

BMO is turning rainbows into action during Pride

During pride, brands put rainbows everywhere. Now you can deposit every single one of them just like you deposit a cheque. Turning every rainbow into…

01 Jun 2022

VP, Creative Innovation at FCB Canada, Eli Ferrara, is featured in this installment of LBB’s High Five.

Resolving Problems with Simple Solutions: Ferrara dives into five ingenious ads that show that sometimes a simply good idea is the most effective. Put on…

26 May 2022

FCB VP, Strategy, Shelagh Hartford, talks about bursting out of the Ad Bubble.

Using FCB’s suite of tools allows us to uncover data that is as diverse as our population. We need the research in order to create…

25 May 2022

FCB Canada appoints Eli Ferrara to VP, Creative Innovation

Marrying creativity with data and technology leads to better creative solutions for our clients and is at the heart of everything FCB does. In his…

19 May 2022

Drug Free Kids campaign wants to keep parents talking.

FCB Montreal’s new PSA gets parents to take a positive approach to conversations about drugs. While parents often feel ignored during these important conversations, DFK…

17 May 2022

Breaking Down Barriers in Mainstream Sports

Chris Nikic passed Bib 321 to Kayleigh Williamson in a continuation of adidas’ Runner 321 campaign and expand inclusivity throughout running events and mainstream sports…

17 May 2022

Eli Ferrara, FCB’s VP, Creative Innovation, talks about some of the challenges brands face when entering the gaming arena.

Ferrara talks to the massive opportunities in gaming and how it’s important not to rush in without first understanding the culture. Get in the game…

13 May 2022

BMO launches first of its kind bank branch on the world’s number one streaming platform.

BMO NXT LVL, will help gamers level up in-game and in life by dispensing financial advice for creators. Weekly streams will talk about subjects like…

29 Apr 2022

Nat Tubanos, FCB’s Director, Head of Content Strategy, reacts to Elon Musk’s bid to buy Twitter.

Tubanos provides her thoughts on how brands and advertisers can adapt to this potentially seismic change in the social media landscape in this article from…

11 Apr 2022

Boston Marathon reserves BIB 321 for first Adidas-sponsored athlete with Down syndrome

The latest adidas campaign will inspire a new generation of neurodivergent athletes to create a legion of Runner 321s, to pass the baton from race…

11 Apr 2022

GE targeting younger, more diverse audiences through soccer.

GE Appliances, building on their sponsorships with Toronto FC, Vancouver Whitecaps, and CF Montreal, wants to build on Canada’s qualifying for World Cup play for the…

05 Apr 2022

The Home Depot is moving items from Do to Done, launching their new platform just in time for Spring.

The Home Depot is helping Canadians tackle their daunting to-do lists, bringing a sense of accomplishment and satisfaction to your spring clean-up. Take this article…

04 Apr 2022

FCB’s VP, Managing Director Tim Welsh teaches Ivey HBA students how to navigate the marketing landscape.

Read about how FCB unleashes creativity across the consumer journey to solve client business challenges in this article from Ivey Business School.

23 Mar 2022

OLG celebrates the impact they have on the province.

OLG’s mandate is to give back to the province, with 100% of the profits being reinvested into Ontario. OLG wanted to drive awareness of these…

23 Mar 2022

LOTTO MAX gets U35 to dress like a million bucks and potentially win it too!

LOTTO MAX’s Dream Drop fashion collection is a new way to play for a new generation of players. It changed the way young adults perceived…

15 Feb 2022

Canada’s own Tyler Turnbull is named FCB global CEO

Tyler Turnbull has been a growth driver for FCB since joining in 2014. From leading the turnaround of FCB Canada and launching FCB/Six, a forerunner of the industry…

10 Feb 2022

FCB Montreal Restructure

Our Montreal office is departing from the classic agency structure to allow clients a more direct connection with its leadership. Learn more in this article…

31 Jan 2022

BMO CMO named Strategy Marketer of the Year.

One of the main architects behind BMO’s purpose platform: To Boldly Grow the Good in Business and in Life is recognized for her efforts to…

17 Jan 2022

Poutine for everyone! Valentine names FCB Montréal Agency of Record.

Iconic Quebec fast-casual chain Valentine turns to FCB to build its online presence, brand loyalty, and optimize conversion rates through strategic market insights across the…

06 Jan 2022

Hershey Canada names FCB Canada Creative Agency of Record

FCB to bring their expertise throughout the consumer journey – from brand strategy through to in-store and eCommerce – to the Hershey Masterbrand, Chipits, Reese’s,…

10 Dec 2021

Air Canada wants us all to believe in the magic of togetherness this holiday season.

Globes Apart gives an imaginative new take on bringing Canadians together for the holidays – the second installment in the airlines “Most wonderful time to…

02 Dec 2021

BMO’s ’Wrap the Good’ supports Canadian women-owned businesses who have been disproportionately impacted by the pandemic with recyclable Christmas wrapping.

Colorful wrapping is printed with dozens of gift ideas complete with a QR code that guides the curious to an accompanying Pinterest board that houses…

02 Dec 2021

FCB Canada is the Most Awarded Agency at the Media Innovation Awards

By unleashing creativity across the consumer journey and incorporating data and the latest technology, FCB continues to find innovative solutions to client challenges. Read about…

30 Nov 2021

CDSS and Google campaign lands on the WARC Creative 100

Our Project Understood campaign, ranked 13th in the world in 2021 on the WARC Creative 100. Project Understood is improving the way AI and voice recognition…

18 Nov 2021

Leo Barbosa and Cuanan Cronwright Join FCB Canada as Executive Creative Directors

FCB bolsters award-winning creative department with a Cannes-winning Creative Team from NYC to disrupt and unleash creativity across the journey. Learn more about this dynamic…

16 Nov 2021

BMO runs an equipment drive for youth soccer players

A long-time supporter of youth soccer, BMO focuses on removing barriers to play for their fans in Quebec, collecting over 10,000 pieces of equipment to…

10 Nov 2021

2021 Digital AOY Silver: The digital engine that is FCB

FCB shows how they use creativity as an economic multiplier throughout the consumer journey to build enduring brand platforms. Follow our journey in this story…

10 Nov 2021

Our latest Destination Ontario International campaign inspires family and friends to reunite

As travel starts to happen again, Ontario is encouraging international travellers to visit family and friends who live here. See what Ontario has to offer…

02 Nov 2021

HBC and the comfiest way to do your holiday shopping.

Annie Murphy stars in another HBC campaign, showing Canadians that shopping online at HBC is so simple and straightforward, it can be done from the…

21 Oct 2021

Fountain Tire breaks down mechanic speak

In this second campaign centred around Fountain Tire’s Digital Vehicle Report focuses on the perceived trust between drivers and mechanics. Get the campaign breakdown from…

04 Oct 2021

Tyler Turnbull leads the turnaround at FCB North America

Read AdAge’s interview with FCB North America CEO, Tyler Turnbull, one of AdAge’s 40 under 40 honourees.

30 Sep 2021

BMO shows how good advice leaves clients with no regrets

For the initial campaign for BMO’s Private Wealth service, the bank is positioning its advisors as peace of mind purveyors, specifically targeting the anxieties that…

30 Sep 2021

FCB finds an inclusive way to mark Orange Shirt Day

Unbranded Instagram filter helping create awareness about the first National Day for Truth and Reconciliation. Other FCB efforts ongoing to provide greater opportunities to the…

22 Sep 2021

FCB enters the metaverse

EVP, General Manager Tracy Little talks about what FCB has been doing to promote Agency culture with a focus on our employees’ mental health. Read…

19 Aug 2021

HBC and FCB have enlisted five influential Canadians to help demonstrate how customers can make The Bay their own.

’Your Bay’ campaign allows consumers to create their own stylish vibes. Get the full story in this article from Strategy

16 Aug 2021

McLovin’ takes a stand for Mike’s Hard Seltzers

To launch their new hard lemonade seltzer, Mike’s partners with McLovin’ on a new side hustle. Get the latest Seltzer news in this article from Strategy

26 Jul 2021

New work from Air Canada focuses on living life

Air Canada’s latest campaign focuses on looking forward and the special moments that are returning to our lives. Read the full story from The Message.

20 Jul 2021

What’s next for FCB SIX?

Tyler Turnbull, FCB North American CEO, discusses how FCB SIX will continue to unleash creativity fueled by technology and data in this interview with The…

09 Jul 2021

FCB Creative department grows, with the addition of four new teams.

Due to growth at the agency and rebounding marketing budgets, FCB has taken the opportunity to evolve and expand their skill sets to better meet…

21 Jun 2021

Fountain Tire kicks off their 65th Anniversary with a unique summer promotion.

65 Days of Giveaways celebrates Fountain Tire’s milestone while helping Canadians celebrate the return of summer. Get all the details in this article from Strategy

08 Jun 2021

DE&I initiatives within the Canadian ad industry

Hear from FCB President, Bryan Kane, and other industry leaders about their commitments to improve diversity, equity and inclusion (DEI) at their organizations in this…

08 Jun 2021

FCB named ADCC Interactive Agency of the Year

FCB wins awards across seven different clients to bring home top honours. Strategy details the show and all of the winners.

01 Jun 2021

FCB hires four to expand strategic capabilities

Deeper capabilities in content, social, data and analytics, and SEM and SEO enable FCB to simultaneously activate business and generate greater brand value for our clients.…

07 May 2021

Grand Clio Winners: FCB Canada’s ‘Project Understood’ for Canadian Down Syndrome Society

Nancy Crimi-Lamanna explains how this campaign came together in an interview on Muse by Clio

29 Apr 2021

Read about a mentorship program geared to helping Black youth

Led by FCB account co-ordinator, Tosin Adeniyi, whose networking efforts bloomed into a mentorship program geared towards giving talent exposure they might not otherwise get.…

29 Apr 2021

FCB wins a Grand Clio in Creative Use of Data

CDSS’ Project Understood wins a Grand Clio in Creative Use of Data. Read more from Strategy

29 Apr 2021

The Home Depot launches a new campaign for Spring

“Do You,” breaks from The Home Depot’s traditional style to target younger consumers. Find out more at The Message.

19 Apr 2021

Creative Report Card 2021: FCB will stop at nothing

We’re honoured to work with extremely talented individuals and the most incredible clients every day. In this year’s @strategy Creative Report Card, our clients were…

16 Apr 2021

FCB wins an Atomic Grand Prix for CDSS

Agency wins 17 medals across six different campaigns. Get all the details in this article from Strategy.

16 Apr 2021

Can exercise improve cognition for people with Down syndrome?

FCB and CDSS launch a ground-breaking global study. Read what the CBC had to say.

12 Mar 2021

LOTTO MAX challenges Canadians to Dream to the Max

Find out what Little Black Book had to say about our latest LOTTO MAX campaign.

12 Mar 2021

BMO among the best brand campaigns that ‘#ChooseToChallenge’ on International Women’s Day

BMO among the best brand campaigns that ‘#ChooseToChallenge’ on International Women’s Day, according to The Drum.

22 Feb 2021

BMO orchestrates a new way to see classical music

BMO orchestrates a new way to see classical music To keep a holiday tradition alive, BMO, FCB, and BLVD used AR to help the Montreal…

22 Feb 2021

Drug Free Kids Canada Helps Parents Talk about Cannabis with Their Teens

DFK teams up with FCB Montreal on how to tackle awkward conversations. Read more from LBB.

27 Jan 2021

“BMOBMO creates 281 pieces of content geared to millenials

FCB Canada engaged several influencers to create content for the launch of BMO’s new millennial-first credit card. Read more about our latest full-funnel campaign from Strategy.

11 Jan 2021

FCB North America’s Tyler Turnbull on Leading a Successful Turnaround in 2020

FCB North America’s Tyler Turnbull on Leading a Successful Turnaround in 2020. Tyler talks to LBB about transforming an agency, from one office to a…

11 Jan 2021

FCB named Adweek’s Global Agency of the Year

FCB named Adweek’s Global Agency of the Year. ‘Never finished’ philosophy was exactly what clients needed in 2020. Get the whole story from Adweek.

11 Jan 2021

“The Work We’re Putting into the World Has to Go beyond the Marketing Bubble”.

“The Work We’re Putting into the World Has to Go beyond the Marketing Bubble”. FCB Canada CCO, Nancy Crimi-Lamanna, shares her thoughts on how to…

27 Nov 2020

2020 Digital AOY Gold: FCB puts creativity above capabilities. The five-time Gold winner believes without effective ideas, everything else is irrelevant.

Find out how FCB focuses on solving our clients’ business problems through the power of ideas in this article from Strategy.

27 Nov 2020

Air Canada focuses on selflessness over being ‘home for the holidays’.

Air Canada focuses on selflessness over being ‘home for the holidays’. On top of lifting morale for staff and community heroes, the airline’s holiday campaign…

03 Nov 2020

Catherine O’Hara And Annie Murphy Deliver Hudson’s Bay’s Call To Joy For The Holidays

Catherine O’Hara And Annie Murphy Deliver Hudson’s Bay’s Call To Joy For The Holidays This year, the Holidays may feel a little different. But now…

30 Oct 2020

Our incredibly talented ACD, Elma Karabegovic has just been named one of the Top 10 Next Creative Leaders

Our incredibly talented ACD, Elma Karabegovic has just been named one of the Top 10 Next Creative Leaders – a worldwide competition and partnership between…

22 Oct 2020

Shortcut Cleaning and Start Disinfecting

Shortcut Cleaning and Start Disinfecting. New work from Pine-Sol shows everyday moments when we are just too lazy to do a proper clean, from wiping…

19 Oct 2020

Fountain Tire technicians sharpen photography skills to better educate customers

Fountain Tire technicians sharpen photography skills to better educate customers. Fountain Tire wants to change how drivers make decisions about repairs with the launch of…

14 Oct 2020

BMO takes a stand in the fight to end gender bias in the financial industry

BMO takes a stand in the fight to end gender bias in the financial industry. BMO is trying to literally change our vocabulary by addressing…

06 Oct 2020

McCain Foods Canada turns YouTube pre-roll ads into golden French fry lottery tickets

McCain Foods Canada turns YouTube pre-roll ads into golden French fry lottery tickets. In our first campaign for McCain, under the new creative platform, That’s…

30 Sep 2020

FCB hires an ACD team and Head of Content Strategy

FCB hires an ACD team, Guilherme Bermejo (AD) and Nick Doerr (CW), and Director, Head of Content Strategy, Anastasia (Nat) Tubanos. Get more details from this story…

02 Sep 2020

FCB adds more creative fire power

FCB adds more creative fire power. New Business wins and organic growth lead to new hires in art director Mary MacLeod and copywriter Patrick Gravel.…

14 Jun 2020

Five Minutes with…

Five minutes with our Canadian CCO, Nancy Crimi-Lamanna. One of Canada’s first ever interns before internship programs ever existed. Find out how Nancy has helped…

06 Mar 2020

BMO aims to create financial fairness and end the gender bias faced by women in regards to money

BMO aims to create financial fairness and end the gender bias faced by women in regards to money. The bank wants to break financial stereotypes…

04 Nov 2019

FCB Canada launches Project Understood

We’re thrilled to have partnered with Google and the Canadian Down Syndrome Society (CDSS) to launch Project Understood – an initiative which helps train Google’s voice…

31 Oct 2019

It’s a four-peat! FCB Canada wins Digital Agency of the Year

We’re excited to have won Strategy Magazine’s Digital Agency of the Year, for the fourth consecutive year. We wouldn’t have been able to accomplish this…

23 Sep 2019

Workplace Style with Penny Taylor, Manager of First Impressions

We’re always asking Penny for style pointers. Now’s your chance to learn more about her creative flare and artistic endevours as profiled by the Boost Agents.

26 Aug 2019

Shortlist announced for 2019 Digital Agency of the Year

We’ve shortlisted with the hopes of making this a four-peat for digital agency of the year. See the shortlist in Strategy Magazine.

21 Aug 2019

Bryan Kane Joins FCB as President

We’re excited to welcome Bryan to the FCB Canada family. Learn more about our new President in Strategy Magazine.

19 Jun 2019

FCB Wins Gold in the First Edition of the Creative Strategy Lions

We’re thrilled for FCB/SIX and the success they’ve had at Cannes on Black & Abroad’s “Go Back To Africa” campaign. We’re also celebrating winning the first…

11 Mar 2019

FCB Canada Ranked #2 Agency in Strategy Creative Report Card

For the first time ever, we’re been ranked the #2 agency in Canada! We’re so thankful for the clients and FCB team members that made…

04 Mar 2019

FCB Canada expands its creative team

The FCB family is growing! Learn more about our new hires in Strategy Magazine.

26 Feb 2019

Glad turns garbage day into a workout

We launched a strength training program! See what Strategy Magazine and Little Black Book are saying about our new GLAD work.

08 Nov 2018

FCB Canada: Early Tech Adopter

See what Strategy Magazine had to say about our Digital Agency of the Year win and our continued focus on digital innovation.

23 Oct 2018

FCB Montreal Adds Sylvain Dufresne as VP, Head of Creative

We’re so excited to welcome Sylvain to the FCB Canada family. Learn more about this exciting addition on Little Black Book Online.

21 Jun 2018

Advertising has perpetuated implicit bias. Now it needs to help eradicate it

Our CEO, Tyler Turnbull addresses the need for advertising to take a stand against implicit bias in the Globe and Mail.

09 May 2018

FCB Canada invites students to blow away Toronto’s top Creatives during Portfolio Night 14

Will your portfolio blow their minds? Or just blow? That’s the challenge FCB Canada is putting to all advertising and design students as host agency…

15 Jan 2018

Strategy’s Creative Report Card Shortlist Released

We’re excited to see FCB Canada representation in all categories of the Strategy 2018 Creative Report Card shortlist. Read more at Strategy Magazine.

08 Dec 2017

FCB wins larger mandate with Air Canada

The agency’s Montreal and Toronto offices will handle global retail communications as part of the assignment. Read the full article at Strategy Magazine.

15 Nov 2017

FCB Canada wins DAOY Gold again!

Our agency’s thrilled to be recognized again as leaders in digital. Read Tyler’s thoughts on the win at Strategy Magazine.

28 Sep 2017

Clorox Takes an Emotional Direction

Drama. Intrigue. Emotion. Garbage bags. See what Strategy Magazine had to say about our GLAD Canada work.

27 Sep 2017

Adweek Celebrates Ideas that Changed the World

Adweek highlights purpose-driven campaigns, recently awarded internationally, including our own Down Syndrome Answers. Read the full article.

12 Sep 2017

FCB Wins Big at the Clio Awards

Canadian agencies brought home 42 trophies at the Clio Awards in New York, including six for our Down Syndrome Answers work. See the full list…

11 Sep 2017

FCB Canada Announces New Award-Winning Creative Hires

Agency Momentum Continues Toronto, Canada, September 11, 2017 – On the heels of organic client growth and its BMW and Fountain Tire account wins, and…

17 Jul 2017

FCB Canada wins BMW

Our team is proud to be named the AOR for BMW, a brand we are thrilled to work with. Read the announcement in Ad Age.

04 Jul 2017

Discussing the human side of the “Down Syndrome Answers” campaign

Strategy Magazine profiles award-winning Cannes work, including our campaign for CDSS. See what Nancy and Jeff had to say about this very important campaign now.

30 Jun 2017

FCB Canada, The Most Awarded Canadian Creative Agency at Cannes

Canada had an outstanding performance at the 2017 Cannes Lions International Festival of Creativity – and so did FCB. Little Black Book highlights us as…

12 Jun 2017

FCB Montreal welcomes new president

We are thrilled to welcome Samia Chebei to the FCB Canada family! See the announcement in Strategy Magazine.

06 Jun 2017

Think with Google profiles CDSS

Google uses the award-winning ‘Down Syndrome Answers’ campaign as a best-in-class case study for its combined use of search and YouTube to reach relevant individuals…

02 Jun 2017

FCB Toronto adds to leadership team

We are pleased to have Tracy and Chris as VP, managing directors within the Toronto team. See what Strategy Magazine had to say.

26 May 2017

Fountain Tire chooses FCB Canada as AOR

We’re excited to work with our new client Fountain Tire! See what strategy magazine said about this exciting partnership.

30 Mar 2017

BMO puts weight behind customer wishes

BMO’s new bicentennial campaign aims to inspire with community initiatives. Check out the article and TV commercial at Strategy Magazine.

27 Feb 2017

BMO Wins Marketer of the Year

Congratulations to Connie Stefankiewicz and the entire BMO team on winning Strategy Magazine’s Marketer of the Year at the 2017 Cassies Awards! Here’s to another…

06 Feb 2017

FCB Canada Hires Group Creative Directors

We’ve expanded our creative family to include group creative directors Matt Antonello and Noel Fenn. Read more about this exciting addition on adweek.

23 Jan 2017

FCB Toronto wins OTMPC for another three years

We are excited to continue the great work we’ve been doing with the Ontario Tourism Marketing Partnership Corporation. Learn more at Strategy Magazine.

09 Jan 2017

FCB Canada Hires Stef Fabich as Director of Integrated Production

We’re thrilled to welcome Stef to the FCB Canada Family. Learn more about Stef at Agency Spy

21 Nov 2016

FCB Toronto behind innovative campaign for CDSS

Our team is excited to see our most recent campaign, “Down Syndrome Answers” covered with CBC and Global News. Check out what they have to say…

08 Nov 2016

DAOY Gold: FCB bets on transparency

We’re proud to win 2016 Digital Agency of the Year for Strategy Magazine!

01 Nov 2016

For Down Syndrome Answers, we asked the experts

When prospective parents learn their unborn child has Down syndrome, they often have only ten days to decide whether to proceed with the pregnancy or…

21 Sep 2016

FCB Toronto Launches The Parking Lot Prostate Exam

To stimulate public discussion about prostate cancer and the importance of early detection, Prostate Cancer Canada teamed up with FCB Toronto and CFL legend Damon Allen…

09 Sep 2016

FCB announces Canadian Leadership promotions

There are big changes at FCB Canada and we're excited! See what Marketing and Strategy magazines are saying about us.

07 Jul 2016

Yours to discover: With low dollar, tourism groups urge Canadians to consider ‘stay-cation’

Tourism marketers know that when the dollar drops, many Canadians reconsider trips elsewhere, especially to the United States.

07 Jul 2016

Ontario Obscures Identity for Teaser Tourism Campaign

When the Ontario Tourism Marketing Partnership Corporation (OTMPC) launched its latest campaign late last month, the province’s best-known attractions were nowhere to be seen. There were no…

07 Jul 2016

“Where Am I?” Tourism campaign launches with a riddle

Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way.

06 Jul 2016

Du mystère pour Tourisme Ontario

Le Partenariat ontarien de marketing touristique dévoile une campagne estivale signée FCB Toronto et qui mise sur le mystère afin d'attirer des visiteurs en Ontario.

06 Jul 2016

Ontario Tourism Marketing Partnership Corporation: Where Am I?

Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario and how travel advertising can be done.…

06 Jul 2016

OTMPC “Where am I?”

When research showed that locals and their French brethren to the east don’t have the province on their radar when it comes to travel because…

06 Jul 2016

Ontario plays hard to get

How do you promote a destination without telling people where you want them to go? It’s a riddle, we suppose. A new campaign from the…

05 Jul 2016

New Release: Where am I?

Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario – and how travel advertising can be…

03 Jul 2016

Ads of the World

Check out our ad which has been showcased on Ads of the World.

03 Jul 2016

Voces en off y hermosas postales

La mezcla de voces en e impactantes postales son la mezcla que están dando forma a estrategias creativas que buscan fomentar el turismo de las…

03 Jul 2016

Ontario Tourist: Who am I?

Ontario Tourism had a complete branding refresh and it shows. As I was watching the Euro Cup quarterfinals, this amazing ad caught my attention. Whaaaaaaaa??…

24 Jun 2016

Canadian work gets shortlisted in Cannes Integrated Category

Canadian work [“Cracker Cutter” FCB Toronto] gets shortlisted in Integrated Category. The final round of Cannes Lions shortlists have been announced, and Canadian work earned two chances…

24 Jun 2016

‘Cracker Cutter’ makes integrated shortlist

Cannes 2016: FCB’s ‘Cracker Cutter’ makes integrated shortlist. FCB Toronto and Mondelez represent Canada’s only chance at either a Titanium or Integrated Lion, nominated in…

23 Jun 2016

Where are you, planners?

Our Chief Strategy Officer Shelley Brown asks if we’re living with the myth that strategy and creative can be separated. Read the full article at…

22 Jun 2016

Clio Sports Awards Announces its 2016 Winners

Clio Sports, an event honoring creative excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the third annual Clio…

22 Jun 2016

Cannes 2016: Canada gets 28 more shortlist mentions

Following 29 shortlist mentions in five categories yesterday, Canada has received 28 more nods in Cannes for Design, Digital Craft, Outdoor and PR. While Canadian…

21 Jun 2016

Canada gets 20 more shortlist noms

Fresh off picking up seven Lions on Monday (in addition to one Health win over the weekend), Canada has now been shortlisted in four additional categories, including…

21 Jun 2016

Cannes 2016: Four Canadian agencies have a shot at cyber glory

Zulu Alpha Kilo, Sid Lee, Leo Burnett and FCB are the lone Canadian agencies still in contention for a Cyber Lion this week in Cannes.…

20 Jun 2016

Cannes 2016: Six chances for a Canadian PR Lion

It may still be early at the International Festival of Creativity, but Grey Canada’s “Ladyballs” campaign is having a good week in Cannes, showing up…

09 Jun 2016

Nancy Crimi-Lamanna on the Cache of Film

The ways people consume TV and video content has changed radically in the last decade. What has that done to film as an advertising medium?…

29 Oct 2015

Memories, Barbies and WWF Wrestling. In that order.

Memories are valuable things. We each have our own collection of them that make us who we are and who we are not. As adults…

17 Sep 2015

FCB Campaign says you don’t have to be Jewish to attend TJFF

You don’t have to be Hindu to practice yoga, or Swedish to drive a Volvo. You also don’t need to be Jewish to attend the…

22 Jun 2015

Can Canada’s Press dry spell in Cannes end?

As you’d expect from a place called “The Palais,” it’s pretty, well, grand. Its basement is far less so. And yet, this is my favourite…

What we’re talking about today

Burt’s Bees markets to movie lovers based on their favourite film genres.

BMO continues to drive inclusion in third iteration of Rainbow Deposits campaign.

Fountain Tire uses rain-activated art to promote tire safety.

FCB and adidas Runner 321 celebrate Best in Show at 2024 Marketing Awards.

FCB/SIX wins Mazda Canada business.

Fast Company’s World Changing Ideas: FCB and adidas Runner 321.

Fountain Tire educates BC drivers on the perils of driving in the rain.

FCB’s Global CEO talks about leadership being a team spot.

New Fountain Tire campaign uses humour to deliver on promise of good service that lasts.

FCB celebrates Montana’s Brier Cup sponsorship.

Inclusivity at the centre of adidas Runner 321 campaign.

FCB Brings Home Atomic Grand Prix for adidas Runner 321.

FCB Canada Hosts Hackathon with Amazon Ads Brand Innovation Lab.

The power of Agency brands.

Canadian work loved around the world.

How FCB created a viral TikTok song.

Money Moves and Mic Drops: BMO Partners with bbno$ to create the first track that actually reminds young Canadians to pay their credit card bills.

Kawal Singh Joins FCB as Vice President, Technology

PWHL takes flight with Air Canada sponsorship

BMO recreates holiday carols to support of underrepresented businesses.

Air Canada celebrates the magic of the holidays.

FCB-led globally unprecedented research study published.

FCB Dominates the Effies.

From Sips to Fingertips: FCB and Almond Breeze Craft Iconic Almond Inspired Nail Kit

FCB is named Canada’s most awarded agency at the 2023 CMA Awards, including Best in Show with BMO.

FCB rules the digital playground. Named Canada’s Digital Agency of the Year for an unprecedented seventh time.

BMO and FCB win Grand Effie for NXT LVL

Canadian Down Syndrome Society supports next-gen caregivers

Alexandra-Julie Poirier Joins FCB Montréal as ACD

Sobeys’ new brand platform embraces the unpredictability of family life

BMO Gaming Relations Specialist become BMO’s Cosplay banker at Fan Expo.

FCB and IPG Mediabrands support IMDOINGIT with an advertising competition to support Black youth.

GE Appliances envisions the future of Women’s soccer.

FCB boosts creative leadership with new hires and promotions

BMO kicks its soccer partnership up a notch

How adidas and FCB signed up the world’s six major marathons to neurodivergent athletes and snapped up a Grand Prix at the 2023 Cannes Lions Festival

Invisible Universe Appoints Segal Licensing as Licensing Agent across North America

FCB and Adidas win Cannes Grand Prix in Direct

FCB wins global AOR duties for Intuit QuickBooks

IMDOINGIT Supports the BIPOC Community with The Verdict Competition

Canadian Down Syndrome Society and FCB Win One Show’s Prestigious Penta Pencil

Twizzlers gives cinema tropes a twist

OH Henry! turns shopper marketing into a ‘feeding frenzy’

Latest campaign shows how Air Canada meets the service, value, and experience standards flyers have come to expect.

Every Orange Sunset Is a Sign to Eat Reese’s

Segal Licensing Turns 20!

FCB leads Canadian agencies on WARC Effective 100

Why does Susan Credle think the advertising industry should be a little more Monet

Will Zellers’ store-within-a-store play work?

FCB’s CCO, Nancy Crimi-Lamanna, talks about why we believe creativity is an economic multiplier

FCB and LOTTO MAX win Atomic Grand Prix for their Dream Drop campaign

Home Depot Canada reaffirms its commitment to youth homelessness

What’s Next for Gaming Advertising in 2023?

FCB’s Nancy Crimi-Lamanna named jury president for Creative Commerce Lions

Peace Collective and Dr. Seuss Enterprises Let You Unleash Your Inner Grinch with New Collection

BMO’s Shoppable Ornament Puts Women Owned Products on the Christmas Tree.

Air Canada releases another magical holiday spot about being together for the holidays

Hershey showcases the power of baking

Will Twitter ever really die?

BMO’s ‘Barrier Breakers’ shines a light on business owners who have broken barriers and are working towards financial equality

GE Appliances rallies around Team Canada to support the squad in Qatar

FCB partnered with LinkedIn to connect the Down syndrome community to employers

Creative and Strategy: Two Sides of the Same Coin for FCB Canada

CDSS named 2022 Brand of the Year.

FCB relies on co-creation to kickstart innovation.

CDSS launches Inployable, the first employment network for people with Down syndrome on LinkedIn.

FCB Montreal hires Jenn Larry as VP of strategy.

6/49 launches Find Your Possible platform.

Corona Sunbrew brightens up the Toronto Underground to kick off Daylight Savings

Fountain Tire sticks by every driver’s side in new platform.

BMO looks to score with soccer star Alphonso Davies.

LOTTO MAX gives Canadians the taste of luxury.

Licensing opens creative opportunities at Segal, a division of FCB Canada.

FCB Creative department grows with new hires and promotions.

LOTTO MAX creates the world’s most valuable clothing line.

Project Understood: How voice tech mobilised the Down syndrome community.

FCB Toronto ECDs Jer McNama and Andrew MacPhee pick their favourite ads of 2022.

Voilà’s Trending 2 Table platform delivers the hottest TikTok recipes directly to your door.

New campaign supports the grocery retailer’s three-year-old corporate social responsibility program, “Family of Support: Child & Youth Mental Health Initiative.”