Canadian Down Syndrome Society
Iconic numbers have been revered as a symbol of the best athletes of all time. But in reality, they’ve only represented athletes that fit within the confinements of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.
Introducing Runner 321, the movement wherein adidas asks the world’s largest marathons to reserve bib number 321, representing Trisomy 21 for people with Down syndrome, for a neurodivergent athlete who qualifies. All six of the world’s largest marathons, including four that are sponsored by Nike, New Balance, and Asics, have reserved a spot for Runner 321 in their 2023 events.