Sobeys CYMH


Mental health challenges grow invisibly and without early intervention these challenges grow over time. This issue is especially pronounced with Child & Youth mental health, as children are less able to speak to what they are feeling. In ‘Clear the Clouds’, we created an external visualization for a child’s struggles, showing that relatively normal moments can actually be more than they appear. This spot served as the hero for Sobeys’ Family of Support’s third annual campaign, which brought awareness to the initiative’s impact and drove in-store donations.