BMO Gear Up
Bank of Montreal
While soccer is the world’s most popular team sport, with over 265 million players globally, 60% of kids from low-income households can’t afford the equipment necessary to play. So, we rallied the soccer community to donate gently used soccer gear. The equipment collected was refurbished, photographed, and made available to underprivileged children through a premium online destination through which each child could shop for four items, which were delivered to their homes.