BMO BRB RPG

Bank of Montreal

BMO knows that it’s crucial to build affinity and consideration with gamers, as 95% of Gen Z and Millennials play video games in some capacity.

BMO introduced “eclipse Odyssey,” a unique role-playing game that took over when Twitch streamers went on break—and experience a significant drop-off in viewership—gamifying typically boring BRB screens. We worked with streamers to turn them into a personalized, playable character in the game, making the experience unique to their brand and style.

Through BMO BRB RPG, we created an engaging new media channel, that maintained 84% viewer retention, saw an 8% brand lift in consideration, 850% more chat interactions compared to benchmarks, and drove 133% of ‘learn more’ objective.