BMW - Stage Your Driveway

An innovative new media platform that embeds BMW vehicles into the luxury home buying experience. At the heart of this innovation is a beautiful house – with a beautiful vehicle in its driveway. The twist: both are for sale. We started by establishing a partnership with a local real estate brokerage, Heaps Estrin. Agents got access to our fleet and BMW got access to their listings. Online real estate listings featured BMW vehicles and we turned driveways into showrooms.

 

Award recognition:

Two CMA Golds
MIA Gold and two Silvers
Atomic Awards Gold and Silver
Two Silvers at the Marketing Awards
A Webby Award Winner
Three One Show Shortlists, including two merits