Scotties Hypnosis

Scotties

Scotties is Canada’s #1 facial tissue, and yet, when Canadians are looking for our tissues, they don’t always use the name Scotties; they often use a generic brand name that exited the Canadian market in 2023. We needed to reinforce our category leadership but to change such an ingrained behaviour wasn’t an easy task. So, we turned to the only logical solution: hypnosis.