Reward the Day
Bank of Montreal
Millennials don’t think that banks understand them but, by using the power of data, we could prove that BMO knows them better than they think.
71% of millennials would rather go to the dentist than listen to their bank. So, to engage a highly disengaged audience, BMO had to demonstrate that we truly understood our target and how our rewards card fits into their lives. That meant leveraging data at every turn to build a campaign that acted more like a Millennial than a bank.