Fountain Tire Rainfall Warnings

Fountain Tire

Drivers are often hyper-aware of the need for good tire tread in the winter. But tire health in rainier months often gets overlooked, despite rain accounting for 46% of weather-related crashes. The brand had an opportunity to educate drivers on the importance of healthy tires in rainy conditions.

We activated in Canada’s rainiest province and a key market for Fountain Tire, Vancouver, BC, where it can rain up 169 days a year. We created rain-activated street murals that dramatized the perils of driving in the rain, driving a 33% increase in appointment bookings in the Vancouver market.