Fountain Tire


Any sponsor can “join the online conversation” by simply cheering on a team. But as the hometown brand, Fountain Tire was more devoted to the Oilers than anyone else. So, they did something no other large, national sponsor would do. They literally donated their bodies to Oilers fans. Introducing Fountain Tire Fanbods – the first ever human typeface made for fans, by fans

Award Recognition:

Three Golds, Two Silvers, One Bronze at the CLIOS
Two Golds, One Silver at the CMA Awards
Gold Atomic
One Gold, Two Silver, Three Bronze at the Media Innovation Awards
Marketing Awards Silver
Winner of Two Applied Arts Awards
Silver at the Strategy Awards
Two Bronze Epica Awards