Down Syndrome Answers

Canadian Down Syndrome Society

When prospective parents learn their unborn child has Down syndrome, they often have only ten days to decide whether to proceed with the pregnancy or not. With lots of questions and little time they inevitably turn to the internet for answers. Rather than leaving them to the wilds of Wikipedia and WebMD, this campaign answers the top 40 Googled questions by the people living with Down syndrome themselves.

The campaign has been awarded a Cannes Gold Lion and was The Webby People’s Voice Award winner in Best Use of Data Driven Media for 2017 – standing out from 13,000 entries from all 50 U.S. states and 70+ countries.