Air Canada Once Upon a Tree

Air Canada

In 2023, Canadians were finally experiencing a holiday season without Covid lockdowns or restrictions. And we realized there was a heightened importance on togetherness, with a nuanced difference from years prior. Having had a taste of what it’s like to be forced apart during the holidays, there was suddenly a new sense of determination to not let that happen again. We wanted our holiday spot to reflect this, by telling a story of doing whatever it takes to be with the ones you love.