Air Canada focuses on selflessness over being ‘home for the holidays’.

Air Canada focuses on selflessness over being ‘home for the holidays’. On top of lifting morale for staff and community heroes, the airline’s holiday campaign looks to boost its fundraising efforts.

Air Canada has shifted their approach to the 2020 holidays, looking to instead recognize “local heroes” and get others to think about giving back while they wait to travel again. This work highlights the commitment of different community heroes rewarding those who’ve gone above and beyond during the COVID-19 pandemic. Read what Strategy has to say about the campaign.