Project Understood

Canadian Down Syndrome Society

Introducing Project Understood, a campaign that turns people with Down syndrome into Google’s teachers, using their voices to train Google’s speech recognition model to understand them. Making voice technology more inclusive, by including people with Down syndrome in creating the solution. 

Award recognition:

Two Golds at the 2020 Andy Awards
Two Best in Discipline and 11 Golds, three Silver, and one Bronze at the 2020 One Show, making Project Understood the third-most awarded campaign globally
One Graphite and One Wood Pencil at the 2020 D&AD show