31 Jul 2023 FCB boosts creative leadership with new hires and promotions Agency adds six employees and promotes several other at all levels of the department. Meet the new hires in this Strategy article.
20 Jul 2023 BMO kicks its soccer partnership up a notch With the FIFA Women’s World Cup in full swing, BMO has launched a new campaign to support its #BMOGrowTheGame commitment to soccer at all levels.…
Warning: Trying to access array offset on value of type bool in /nas/content/live/fcbtorontoprod/wp-content/themes/fcb/global/loop-news.php on line 16 18 Jul 2023 How adidas and FCB signed up the world’s six major marathons to neurodivergent athletes and snapped up a Grand Prix at the 2023 Cannes Lions Festival Learn about the global movement to make running a more inclusive sport for the neurodivergent community in this Contagious article.
27 Jun 2023 Invisible Universe Appoints Segal Licensing as Licensing Agent across North America Segal Licensing, a division of FCB Canada, will help bring the Invisible Universe franchises further into the world of physical products. Learn more in this…
21 Jun 2023 FCB and Adidas win Cannes Grand Prix in Direct A global movement for the Down syndrome community to reserve running Bib 321 for neurodivergent athletes at the world’s six major marathons. Learn how to…
09 Jun 2023 FCB wins global AOR duties for Intuit QuickBooks Led out of FCB Montréal office with support from FCB Toronto, the agency will work with teams in New York, London and Australia on a…
23 May 2023 IMDOINGIT Supports the BIPOC Community with The Verdict Competition IMDOINGIT programs focus on advancing black youth excellence in career and business. The Verdict is a case competition for black youth to solve real business challenges with…
22 May 2023 Canadian Down Syndrome Society and FCB Win One Show’s Prestigious Penta Pencil The Penta Pencil recognized a client and agency who, together, have created stellar work for five or more years. It is the first time in…
19 May 2023 Twizzlers gives cinema tropes a twist Twizzlers demonstrates the importance of a good twist—in a story and in your candy snack—in a movie-themed campaign developed by FCB Canada. Find out where…
12 May 2023 OH Henry! turns shopper marketing into a ‘feeding frenzy’ Spontaneous shopper marketing contest tackles the inevitability of hunger. Find out how you can solve your hunger in this article from The Message.
09 May 2023 Latest campaign shows how Air Canada meets the service, value, and experience standards flyers have come to expect. More to Travel details service improvements from premium pre-flight meals to free WiFi to more ways to redeem Aeroplan points. Take flight in this article…
12 Apr 2023 Every Orange Sunset Is a Sign to Eat Reese’s FCB focusses on iconic brand colour to inspire a new consumption moment. Learn more about the campaign in this article from Little Black Book.
20 Mar 2023 Why does Susan Credle think the advertising industry should be a little more Monet Our FCB global chair & global CCO talks to LBB’s Laura Swinton about the timelessness and timeliness of creativity as the network celebrates 150 years…
13 Mar 2023 Will Zellers’ store-within-a-store play work? Find out what FCB’s CSO, Shelley Brown, has to say about the re-introduction of Zellers in Canada in this article from Strategy.
07 Mar 2023 FCB and LOTTO MAX win Atomic Grand Prix for their Dream Drop campaign A fashion line collaboration that doubled as the world’s first wearable lottery ticket. Dream Drop is a new way to play for a new generation of…
30 Jan 2023 Home Depot Canada reaffirms its commitment to youth homelessness The Home Depot Canada Foundation provides opportunities to better the lives of Canada’s homeless youth. Learn more about the Foundation and their efforts in this article from Strategy.
27 Jan 2023 What’s Next for Gaming Advertising in 2023? FCB’s VP, Creative Innovation and resident gaming expert, Eli Ferrara offers his perspective on what the gaming industry holds for advertising. Learn about how to engage…
11 Jan 2023 FCB’s Nancy Crimi-Lamanna named jury president for Creative Commerce Lions With the increase in innovation in commerce across platforms, this is an increasingly important economic driver for brands and one where FCB collected several Lions in…
19 Dec 2022 Peace Collective and Dr. Seuss Enterprises Let You Unleash Your Inner Grinch with New Collection Segal Licensing, a division of FCB Canada, facilitated the partnership, driving holiday fun, even for the Grinch. Learn more about the collaboration in this story from Little Black Book.
05 Dec 2022 Air Canada releases another magical holiday spot about being together for the holidays A lost loon is reunited with its family after an arduous journey where a new friendship was born. Get in the holiday spirit with this article…
02 Dec 2022 Hershey showcases the power of baking A series of films shows how the Chipits brand is part of important rituals for people across the country. Get baking with this story from Strategy.
29 Nov 2022 Will Twitter ever really die? Our very own Nat Tubanos, VP Strategy, Content Practice Lead, ponders Elon Musk’s earliest Twitter actions and the realistic paths that the platform may take…
24 Nov 2022 BMO’s ‘Barrier Breakers’ shines a light on business owners who have broken barriers and are working towards financial equality Learn more about the Yukon Soaps Company founder and owner Joella Hogan, and how she overcame barriers facing Indigenous-women-owned businesses to become the success she…
21 Nov 2022 GE Appliances rallies around Team Canada to support the squad in Qatar The soccer sponsor is using a virtual game of “keep up” to quantify support for Team Canada at the World Cup. Get in the game…
18 Nov 2022 FCB partnered with LinkedIn to connect the Down syndrome community to employers North America is experiencing an unprecedented labour shortage. With over 50% of people with Down syndrome still struggling to find paid work, and open-minded employers…
15 Nov 2022 Creative and Strategy: Two Sides of the Same Coin for FCB Canada FCB’s Executive team discusses being named Cannes Global Strategy Agency of the Year and their focus on becoming Canada’s most innovative agency in this interview…
21 Oct 2022 Corona Sunbrew brightens up the Toronto Underground to kick off Daylight Savings The first and only non-alcoholic beer with vitamin D brings consumers that feeling of sunshine as the city steps into darker days. Embrace the light in…
04 Nov 2019 FCB Canada launches Project Understood We’re thrilled to have partnered with Google and the Canadian Down Syndrome Society (CDSS) to launch Project Understood – an initiative which helps train Google’s voice…
31 Oct 2019 It’s a four-peat! FCB Canada wins Digital Agency of the Year We’re excited to have won Strategy Magazine’s Digital Agency of the Year, for the fourth consecutive year. We wouldn’t have been able to accomplish this…
26 Aug 2019 Shortlist announced for 2019 Digital Agency of the Year We’ve shortlisted with the hopes of making this a four-peat for digital agency of the year. See the shortlist in Strategy Magazine.
