OTMPC “Where am I?”

When research showed that locals and their French brethren to the east don’t have the province on their radar when it comes to travel because they’re already familiar with it, the Ontario Tourism Marketing Partnership Corporation (OTMPC) decided to present Ontario in a whole new light.

They presented the province in all its glory, but completely unbranded. The voiceover, juxtaposed over images of wide ranging terrain and diverse cultures posed the riddle: Where am I? To up the ante, the spot FCB Toronto left the spots unbranded for the first ten days, making sure not to include familiar landscapes or attractions. So CN tower or hockey arenas or Tim Hortons. What?

Read the full article at Adland