Toronto

McCain Foods Canada turns YouTube pre-roll ads into golden French fry lottery tickets

06 Oct 2020

McCain Foods Canada turns YouTube pre-roll ads into golden French fry lottery tickets. In our first campaign for McCain, under the new creative platform, That’s Golden, this YouTube first takes something consumers hate to watch – pre-roll ads – and turns them into pre-roll lottery tickets. See what The Message had to say about the new work.

03 Dec 2024

Free pizza with a side of financial advice.

BMO turned an ATM into an Automatic Pizza Machine (APM), aimed to connect with Gen Z consumers by showing them that BMO understands what students…
26 Nov 2024

Jennifer McQuaig, FCB/SIX’s new VP, Strategy talks about the value of leaning into data and technology to personalize the consumer experience!

McQuaig bring decades of client-side loyalty experience to the agency. Learn about her approach to putting the customer at the centre to drive meaningful connections…
19 Nov 2024

Our own Caleb McMullen contributes to this article on Creative Commerce during the holiday season!

Find out how brands are creating different user experiences to benefit shoppers and brands, including BMO’s Unwrap the Good, supporting small Canadian businesses. Get in…
14 Nov 2024

Air Canada promoting Canadian gateways to the world!

The campaign aims to remind U.S. travellers to consider taking advantage of the airlines extensive flight network to international destinations. Get on board in this…
20 Oct 2024

FCB’s Hussein Rumaithi one of Campaign Canada’s 30 Under 30.

Working on innovative campaigns such as BMO NXT LVL, Fountain Tire Rainfall Warnings, and BMO Rainbow Deposits has earned Hussein this recognition. Learn more about…
16 Oct 2024

Jennifer McQuaig joins FCB as Vice President, Strategy.

McQuaig will lead strategies spanning customer growth and loyalty, omni-channel experience, and marketing transformation, bringing valuable cross industry expertise including banking, payments, retail and healthcare.…
08 Oct 2024

Saputo solves everyday meal challenges.

New campaign from FCB Montréal introduces a new face of the brand who recommends cheese for many meal-related challenges. Taste the goodness in this article…
02 Oct 2024

Licensing is the next frontier for comedians to grow their brand and engage new audiences.

Comedian and Actor Brad Williams Appoints Segal Licensing as Global Licensing Agent. Learn more about the power of licensing in this article from Little Black Book.
01 Oct 2024

FCB sweeps the 2024 Strategy Awards with double Grand Prix win.

FCB Canada the most awarded agency at the Strategy awards. Get the details in this article from Strategy.
23 Sep 2024

FCB Canada named new creative AOR for SickKids Foundation.

FCB Canada and SickKids to partner on the next step in the Foundation’s journey. Read more in this article from Campaign Canada.