Toronto

McCain Foods Canada turns YouTube pre-roll ads into golden French fry lottery tickets

06 Oct 2020

McCain Foods Canada turns YouTube pre-roll ads into golden French fry lottery tickets. In our first campaign for McCain, under the new creative platform, That’s Golden, this YouTube first takes something consumers hate to watch – pre-roll ads – and turns them into pre-roll lottery tickets. See what The Message had to say about the new work.

20 Oct 2024

FCB’s Hussein Rumaithi one of Campaign Canada’s 30 Under 30.

Working on innovative campaigns such as BMO NXT LVL, Fountain Tire Rainfall Warnings, and BMO Rainbow Deposits has earned Hussein this recognition. Learn more about…
16 Oct 2024

Jennifer McQuaig joins FCB as Vice President, Strategy.

McQuaig will lead strategies spanning customer growth and loyalty, omni-channel experience, and marketing transformation, bringing valuable cross industry expertise including banking, payments, retail and healthcare.…
08 Oct 2024

Saputo solves everyday meal challenges.

New campaign from FCB Montréal introduces a new face of the brand who recommends cheese for many meal-related challenges. Taste the goodness in this article…
02 Oct 2024

Licensing is the next frontier for comedians to grow their brand and engage new audiences.

Comedian and Actor Brad Williams Appoints Segal Licensing as Global Licensing Agent. Learn more about the power of licensing in this article from Little Black Book.
01 Oct 2024

FCB sweeps the 2024 Strategy Awards with double Grand Prix win.

FCB Canada the most awarded agency at the Strategy awards. Get the details in this article from Strategy.
23 Sep 2024

FCB Canada named new creative AOR for SickKids Foundation.

FCB Canada and SickKids to partner on the next step in the Foundation’s journey. Read more in this article from Campaign Canada.
03 Sep 2024

FCB Canada wins Gerety Awards Grand Prix for ‘Runner 321’.

FCB Canada the sole Canadian agency to win a Grand Prix. Read about the win in this article from Campaign Canada.
06 Aug 2024

FCB Creative Department Grows with Addition of ACD team.

Award-winning duo, Brendan McMullen and Jacob Pacey, join FCB. Learn more about the team in this article from Little Black Book.
29 Jul 2024

Air Canada Celebrates the Way One Dream Can Inspire Another.

Get Behind the Work with the Air Canada and FCB teams who created Air Canada’s Ticket to Dream spot for the Paris Olympics and Paralympics in this.…
25 Jul 2024

Air Canada Strikes Gold with their spot for Paris 2024.

Air Canada ad tracks a family’s journey from Jamaica to Toronto to the Paris Olympics. Enjoy this journey in this article from AdAge.