Ontario plays hard to get

How do you promote a destination without telling people where you want them to go? It’s a riddle, we suppose.

A new campaign from the Ontario Tourism Marketing Partnership Corporation and FCB Toronto has employed just that tactic.

For 10 days leading up to Canada Day, a series of mysterious ads showing clips of an unknown destination ran, prompting viewers to visit WhereAmI.com and guess the location the ads were promoting. Using an API similar to the website GeoGuessr.com, users would be told just how far off their guesses were in kilometres (and in some cases, the guesses weren’t even in the right country, let alone province).

Read the full article at Strategy