Bank of Montreal - The BMO Effect Launch

The BMO effect is that feeling you get when you discover a bank built for you – one that helps with your finances and treats you like a person. The campaign gives people a taste of what it would be like to be a BMO customer: to encounter a bank with a human touch, a bank where employees actually say, ”hello,” and are genuinely glad you dropped in. It shows how when we do encounter a real connection, we aren’t really sure how to take it and that can make for some funny moments.