BMW - Stage Your Driveway

BMW is a leader in their category, consistently competing for the number one spot in luxury automotive in Canada. Their current ultra-luxury lineup is the strongest it’s ever been, but the audience for that lineup is more elusive than ever. This high-end audience is the audience least likely to respond to one-to-one communications, and the quickest to make a purchase decision.


How can we introduce this high-value target to our new ultra-luxury lineup if they’re actively avoiding new vehicle marketing?