For years, Ritz crackers’ snacking occasions were pretty much limited to where the box of Ritz was – 99% of the time, that’s back at home. New Ritz To Go is a 14-cracker pack that travels way beyond the front door. To introduce this new format, our campaign included  pioneering outdoor ads that used real-time commuter information from the Toronto Transit Commission, as well as highway vehicle data – demonstrating how no matter if you’re waiting for the streetcar or the off ramp, Ritz To Go takes snacking anywhere, anytime.