Prostate Cancer Canada - Parking Lot Prostate Exam

Have you ever retrieved a parking pass from a machine and thought “Gee, this is as easy as getting my prostate checked?” No? Well, now you might, thanks to “The Parking Lot Prostate Exam”. Stickers attached to parking machines informed men that retrieving their parking pass was just as easy as getting their prostate checked. The initiative raised awareness that prostate cancer is the most common cancer in men, and that early detection leads to a 90% survival rate.