Only the films need to be Jewish

The Toronto Jewish Film Festival wanted to appeal to a wider audience. Considering only 4% of Torontonians are Jewish, our largest potential audience was clearly gentiles. However, when asked if they’d want to go to a Jewish film festival, their default answer was “I’m not Jewish.” Which got us thinking – do you have to be Chinese to enjoy Chinese takeout? Or Austrian to enjoy Mozart? We thought we’d have some fun with the answer.

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