Canadian Down Syndrome Society - Endangered Syndrome

The Down syndrome community’s shrinking population and shrinking funding meant that, based on the International Union for Conservation of Nature’s own criteria, they would qualify to be protected as an endangered species. So, the CDSS took the intentionally subversive act of applying for the resources normally afforded to endangered animals – knowing we’d make our cause unignorable.


Introducing Endangered Syndrome: a digital campaign that, for the first time in history, a group of people applied to be on the endangered species list.


Award recognition:

Cannes Lion Gold (in Long-Term Strategy, a world’s first) and three shortlists
Two Gold Clios
Clio Health Gold and Bronze
Two Golds at the Strategy Awards
CMA Gold
Two Silver and Two Bronze at the Atomic Awards
Campaign for Good High Commendation
Webby’s Honouree
MIA Silver and Two Bronzes
ADCC Finalist