‘Cracker Cutter’ makes integrated shortlist

24 Jun 2016


Cannes 2016: FCB’s ‘Cracker Cutter’ makes integrated shortlist.

FCB Toronto and Mondelez represent Canada’s only chance at either a Titanium or Integrated Lion, nominated in the Integrated competition for the Ritz “Cracker Cutter.”

Inspired by a playful Facebook post, FCB created the utensil so consumers could trim whatever cracker topping they want to the perfect size and shape of their Ritz crackers.

Full story at Marketing